Resources

Everything to nail your webinars.

Guides, playbooks and numbers to fill your webinars, get your registrants to show up, and convert. No jargon, straight to the point.

Convert1 min

How to structure a webinar that sells?

The detailed structure of a webinar that sells, phase by phase, and the offer that triggers the purchase.

15 June 2026↗

Get them to show up1 min

How do you get your registrants to show up to the webinar?

Half of registrants forget to show up. The reminder sequence (email, SMS, timing) that gets them there.

14 June 2026↗

Fill1 min

How do you get people to register for your webinar?

Filling the room means turning strangers into registrants. The 3 traffic sources and the page that converts.

13 June 2026↗

Practical setup1 min

What is the minimum team to launch your webinars?

One person is enough to launch. The four hats of a webinar, and when to move to a team.

12 June 2026↗

Practical setup1 min

How long does it take to prepare your first webinar?

Five to seven weeks for a first one, if you're starting out. Three for the webinar, the rest to fill the room.

11 June 2026↗

Cost and ROI1 min

Free or paid webinar?

Charge admission for your webinar? To sell, it's almost always free. Here's why.

10 June 2026↗

Statistics1 min

What's the average attendance rate for a webinar?

40 to 50% of registrants actually show up. The real benchmark, and how to lift attendance.

9 June 2026↗

Tools1 min

Livestorm vs WebinarJam vs Zoom: which one to choose?

The head-to-head of the three best-known tools, and which one to choose for your use case.

8 June 2026↗

In-house or agency1 min

How much does a webinar agency cost?

The pricing models of a webinar agency, and what really makes the bill swing.

7 June 2026↗

In-house or agency2 min

How to choose a webinar agency?

The criteria that really matter when choosing a webinar agency, and the warning signs to avoid.

6 June 2026↗

The basics1 min

What is an automated (evergreen) webinar?

A recorded webinar that replays on its own, like a live. What evergreen is, how it works, and when to use it.

5 June 2026↗

Practical setup1 min

What gear do you need for a pro webinar?

You don't need a studio. Sound first, then light. The gear that actually matters for a pro webinar.

4 June 2026↗

Comparison1 min

Webinar vs VSL: which one should you choose?

A webinar sells live. A VSL is a video that runs on its own. Which one converts, which one scales, and how to choose.

3 June 2026↗

Qualify1 min

What's the Minimum Price to Make a Webinar Profitable?

Below a few hundred euros of offer, a webinar never pays off. The price floor, and the right level.

2 June 2026↗

Qualify yourself1 min

Webinars for coaches and consultants

Coach or consultant? The webinar is built for you. Why it's the ideal format to sell your expertise.

1 June 2026↗

Qualify yourself1 min

Does the webinar work in your industry?

Your industry matters less than the shape of your offer. The map to place yours at a glance.

26 May 2026↗

Qualify yourself1 min

When the webinar doesn't work

The webinar isn't magic. The 4 cases where it fails, and how to fix them before you start.

20 May 2026↗

Cost and ROI1 min

How much does a webinar cost?

The tools are affordable. The real budget is ads and your time. The full breakdown, line by line.

17 March 2026↗

The basics1 min

The different types of webinars

Live, automated, on-demand, hybrid. The 4 main webinar formats, their strengths and their limits.

27 January 2026↗

In-house or agency1 min

Run your webinars in-house or with an agency?

In-house or agency for your webinars? The honest trade-off: time, skills, cost, risk.

9 December 2025↗

Statistics1 min

What conversion rate should you expect from a webinar?

10 to 20% of attendees buying, on a good webinar. But it depends on the price and the audience. The realistic benchmarks.

28 October 2025↗

Cost and ROI1 min

How to calculate the ROI of your webinar

The simple formula for webinar ROI, an interactive calculator, and the trap to avoid in your costs.

16 September 2025↗

Tools1 min

Which Webinar Software Should You Choose?

A comparison of the main webinar software, and our advice on choosing the right one for your use case.

5 August 2025↗

Comparison1 min

Webinar vs masterclass: what's the difference?

Often the same live, a different word. The real difference between webinar and masterclass, and which to choose.

17 June 2025↗

Qualify yourself1 min

Is your offer right for a webinar?

Webinars don't work for every offer. The quick test to find out if yours is built for it.

13 May 2025↗

Statistics3 min

Webinar statistics: the key numbers

For coaches, creators and B2B: conversion, show-up, engagement, ROI. The key webinar numbers, sourced.

1 April 2025↗

The guide1 min

How to Run a Webinar from A to Z

The 3 big stages every prospect goes through: fill the room, get them to show up, convert. The webinar, from A to Z.

18 February 2025↗

The basics1 min

What is a webinar?

The clear, jargon-free definition: what a webinar is, what it looks like, and the main formats.

14 January 2025↗