A webinar is an investment.
ROI tells you whether it earned more than it cost. Here is how to calculate it.
The formula fits on one line.
ROI=Revenue − CostCost
Run the numbers
Move the sliders.
Return on investment+500 %Net profit: 15 000 €
What to count
On the cost side, count everything. Ads, tools, what your product costs you, and above all your time.
Read the result
A positive ROI means you win. Negative means you lose.
If yours is negative, the problem rarely comes from the math. It comes from the offer or the funnel. First check whether your offer is a good fit, then review how to run a webinar.