A webinar can be live or pre-recorded.
Behind the word, there are four formats. Here they are, and when to use them.
The 4 formats
The real difference is the timing: live, or recorded.
Real timeLiveYou present in real time, the audience reacts.+ Maximum interaction and urgency− Only one date to fill
RecordedAutomatedA pre-recorded webinar that runs on a loop.+ Runs without you, at scale− Less trust than a live session
RecordedOn demandWatch it whenever you want, right away.+ Zero friction to sign up− No urgency, no group effect
MixedHybridLive blended with pre-recorded segments.+ The ease of recorded, the energy of live− More technical to produce
Which one to choose to sell
Live stays the most effective. You're there, people see you, they trust you. And the offer has an end, so people decide.
Automated takes over when you want to run continuously, without showing up every time. You gain volume, you lose a bit of trust.
For the basic definition, see what is a webinar.
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