Webinars work. But how well? Here are the statistics.
For coaches and creators
The webinar is the format that sells coaching and courses best.
Do the math: 100 attendees, 10% buyers, an offer at $2,000. That's $20,000 from one live. A well-tuned webinar is worth more than a month of prospecting.
In B2B too, it delivers
What is the show-up rate?
Expect one attendee for every two registrants. That's the first leak in the funnel.
Email and SMS sequences, plus promotion on social, are essential!
How long they stay
Attention holds longer than you'd think. But it drops off fast.
How many buy, and the trap of the word "conversion"
"Conversion" means several things. The clearest one is to start from 100 registrants and count the buyers.
And a quarter of sales land after the live, through follow-ups. The breakdown by price in what conversion rate to expect.
What it brings in
A webinar costs a fraction of a trade show, and fills the same role.
For the math, see how to calculate ROI and how much a webinar costs.
When to run your webinar
Aim for midweek, late morning or early afternoon.
It shouldn't run much longer than that. The Q&A, on the other hand, can run until no one's left on the live.
Live or recorded
Live engages harder. But half your audience watches afterward.
Half of attendees watch on demand. Make the replay available by default, and your total views climb by up to 80% more.