For a first webinar, if you're starting out, count on five to seven weeks.
Three for the webinar itself. The rest is for filling the room.
Building the webinar: about three weeks
The webinar itself is a defined project. The offer, the content, the page, the reminders.
Week 1The offer and the contentThe substance. What you say, what you sell.
Week 2The registration pagePlus the thank-you page, and so on. Where your registrants land.
Week 3Reminders and rehearsalThe email and SMS sequence, and a dry run.
D-DayThe liveYou present, you sell.
Count on about three weeks if you're starting out. Far less once you've got it down.
Filling the room: two to four more weeks
This is the other half of the work. And it depends on how you bring people in.
With paid ads
+ 2 weeks
You buy the traffic
Organically, on your own
+ 3 to 4 weeks
Writing, filming, editing content
Building lead magnets
Setting up acquisition automations
The gear takes no time
Good news. The technical setup is a one-day affair.
A mic, a light, a page. We listed the essentials here: what gear for a webinar.
So, how long?
Five to seven weeks for a first one, if you're starting out and doing everything yourself. With an audience already in place, or by delegating, it's much faster.
The full funnel, step by step: how to run a webinar.
No time to build it all?
We handle the webinar and the acquisition. You keep your time for your craft.
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