A webinar costs time and ad spend. Below a certain offer price, it never pays off.
That price floor sits around a few hundred euros. Here's why.
Why There's a Price Floor
A webinar has a fixed cost. The ads to fill the room, the prep time, the tools. Say 2,000 € for this example.
To make it profitable, you need enough sales to cover that cost. And here, your offer price changes everything.
A 30 € offer would take dozens of sales on a single live. Unrealistic. A 750 € offer, three sales are enough.
The Right Level
Aim for a few hundred euros minimum. The goal is to maximize the total result: the offer price times the number of sales.
The right price is that balance, around 500 to 1,000 €. The breakdown of rates by price is here.
Below the Threshold, What to Do
If your offer is 30 or 50 €, the webinar isn't the right tool. For now.
Two options. Build a more expensive, more complete offer. Or bundle several products into a single pack. Above all, check whether your offer is a good fit.
Run the Numbers on Your Figures
The exact threshold depends on your costs and your close rate.
To put it on your specific case: the ROI calculator.